VICENZI GROUP

VICENZI GROUP


1905 - The year of the first company document. The company is established in San Giovanni Lupatoto, at the gates of Verona, as a small bakery and grocery where Matilde Vicenzi, left a widow by her husband Sante, continues the family’s business of biscuit and pastry production, especially lady fingers, amaretti (macaroons) and sfogliatelle (puff pastries).

1912 - At the Milan trade fair, Angelo and Bepi, Matilde’s sons, purchase the first cookie drop machine. This leads to the entrepreneurial vocation that accompanies Angelo throughout the years at the helm of the company.

1950 - Giuseppe continues his father’s semi-homemade activities and, accompanied by his siblings Mario and Beppina, takes the first steps towards industrialisation.

1968 - With the purchase of the first automatic line, Giuseppe Vicenzi specialises in amaretto production.

1970 - Vicenzi Biscotti S.p.A. is founded. Production is launched in the current factory in San Giovanni Lupatoto.

1968 / 88 - Vicenzi focuses on niche markets, thus producing some bakery specialties on the industrial level:

1970: Lady finger production is launched

1977: Puff pastry production is launched

1980: Filled puff pastry production is launched

 1986-88: Filled shortbread and puff pastry production is launched.

1990 - Vicenzi asserted as an Italian pastry brand thanks to the Minivoglie pastry line.

1° July 2005 - Vicenzi celebrates its 100th anniversary. During this important event, the company dedicates a monographic book and photography exposition to its city “Verona in Vicenzi’s heart: Rare looks at the people and places of Verona”, on display in the city centre, in Piazza Brà. Three internationally acclaimed photographers (Carl De Keyzer, Stefano De Luigi, Mauro Fiorese) were invited to narrate the city through its people, monuments, art, history, daily life and economy. A successful media event that left a mark and is still an incentive for new communications activities and projects.

1°December 2005 - The Centennial year couldn’t have ended better for Vicenzi. The purchase of the Parmalat bakery division and its important brands was announced on December 1st: the product mix expands with the Mr. Day snack, wafer and biscuit line, Grisbì pastries and ProntoForno bread substitutes. Four new factories thus join the group: Bovolone (Vr), Lurate Caccivio (Co), Nusco (Av), Atella (Pz) along with 400 employees. This investment is highly satisfactory for a company in continual evolution that has made commitment and passion a way of life, fully observing its traditions.

Today - Vicenzi is now even bigger, continually expanding to consolidate its leadership on its reference markets. To guarantee, now as in the past, that its brand is always a reference of Fine Italian Pastry in the world.

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