The company's strategy: 

Since the strategy is a plan of action in order to guide the implementation of the company's message to achieve the goals of the company through a vision of the future and the company follows a different and modern strategies in all administrative, financial and human, logistical and marketing aspects and the most important: 
professional and thoughtful of the world's best products to the local market selection for the high quality and the right price basis :

1- provide exceptional products to create multiple options sophisticated consumer environment to meet the Yemeni consumer desires. 
2- continuity in the work of studies and research and marketing of industrial rotating local markets and new global markets. 
3- lifting capacities and competencies of human cadres in the field of administrative and technical field and in the commercial and industrial sectors. 
4- follow the latest technological systems and information in the planning, organization and implementation and evaluation of the administrative and financial work into force. 
5- work and implementation of proportional modern and diverse marketing and promotional plans with the local market. 
6- continuous updating of plans for products distribution company for the purpose of providing for the largest number of consumers. 
7- support the implementation of the distributional plans to build a renewed fleet equipped with the latest distributive large, medium and small cars and equipped with the latest mobile storage media to ensure consumer access to integrated products nutritional value. 
8- expansion in building a modern and diverse dry stores and refrigerated and frozen, and continue to build the necessary to increase the quality of our products and industrial industrial attachments.

Welcome To JALAP BROS for Trade & Investment Co.